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Weekly Tip Fifteen


Influencing Styles

Influencing using your beliefs and values.


The key to successful influencing depends on two factors:

  • The person you are trying to influence.
  • The situation you are trying to influence them in.




The key to success is to influence the person using a style which they prefer.  Influence others in a way they like to be influenced.

Here is a style that will work well with some people.


The Value Driven Style

How to use:You present deeply-held beliefs about what is good and bad, important and unimportant. By expressing values you capture interest and goodwill. Your values touch a chord in others and your conviction is persuasive. You invoke respect and admiration. Your skills include values clarification, effective presentation and an ability to delve below the surface. You attract the other person by appealing to their moral sense.

Who to use it with: Those people you know well enough to understand their core values, e.g. your boss or colleagues you work closely with.

When to use: When important decisions need to be made and the impact of the decision will be high.


For more insights check out our resource Identifying Your Own Influencing Style.



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